Everything the PEOPLE Shopping Team Tried and Loved in February — All Under $70

At PEOPLE Shopping, our jobs may involve a whole lot of shopping, but we also reserve time for testing lots of products before and after work. 

And now, we’re letting you in on all the things we’ve given a go during February. Spoiler: They include a “magical” heel balm, hair-boosting castor oil, skin-plumping face cream, plus more gems we believe will be in our rotation for a very, very long time. Best of all, they’re all under $70, so we can afford to buy them again and again.  

PEOPLE Shopping Team’s February Favorites

• Flexitol Heel Balm, $9 (orig. $14); amazon.com
• Kate Blanc Cosmetics Castor Oil, $10; amazon.com
• Ilia Beauty Barrier Build Skin Protectant Cream, $64; iliabeauty.com
• Saltair Multi-Lipid Body Butter, $20; amazon.com
• Lumineux Teeth Whitening Mouthwash, $16 (orig. $22); amazon.com
• Wild Cosmetics Refillable Deodorant, $17; target.com
• Wild West Village by Lola Kirke, $25 (orig. $29); amazon.com
• Tracie Martyn Absolute Purity Toner, $65; traciemartyn.com

Flexitol Heel Balm

“I've been dealing with dry skin on my feet, specifically my heels, that just won't go away. I found this cream on Amazon two weeks ago, and it's truly been magical — I can't believe how soft my feet feel after just a short amount of time.” — Jennifer Maldonado, associate editorial shopping director  

Kate Blanc Cosmetics Castor Oil

“After discovering that I had a thinning patch of hair on my head, I went hunting for something to remedy the situation. I sifted through tons of reviews and picked up this castor oil. Not only did the hair appear to grow back after applying it to my scalp twice a day for a month, but my eyebrows look thicker and fuller than they've been in years.” — Toni Sutton, shopping writer  

Ilia Beauty Barrier Build Skin Protectant Cream

“I’ve been in desperate need of some deep moisture, so I was over the moon when Ilia dropped its barrier cream and then promptly sent it to me to try. After the first application, I was so excited that I immediately had to dip my finger back into the creamy formula just to make sure it wasn’t a placebo effect. I’ve used it every day since and can confirm — definitely not a placebo! My skin has seriously never been plumper.” — Alyssa Grabinski, celebrity shopping writer 

Lumineux Teeth Whitening Mouthwash

“I've been really enjoying the ease of this whitening mouthwash. It doesn't taste too strong or cause any sensitivity. My teeth are looking brighter, and I'm excited to try the rest of the collection (since the brand gifted it to me) over the next month.” — Madison Yauger, shopping editor  

Saltair Multi-Lipid Body Butter

“Saltair has been on my radar for months, but I hadn’t tried any of its body products until the brand (very kindly) sent me its latest innovation. I’ve been dousing myself in the Santal Bloom butter every day for two weeks — it has a rich yet fast-absorbing formula that leaves my skin feeling super soft and smelling incredible." — Clara McMahon, shopping writer  

Wild West Village by Lola Kirke

“One of my 2025 resolutions is to read a book a month, so last week I wandered around my neighborhood bookstore and settled on a signed copy of this series of essays from the Kirke sister I was least familiar with. (Not anymore, since I'm already halfway through and she is extremely unfiltered.) I'm a sucker for stories of growing up in New York City, and it's fun to guess which celebrities Lola is referring to when she employs blind item-style prose.” — Laura Gurfein, shopping director 

Wild Cosmetics Refillable Deodorant

“I’m so picky about natural deodorant and have struggled to find one that works, but this Wild version is the best I’ve tried. Not only does the chemical-free formula come in nature-inspired scents like cherry blossom and coconut, but you can refill the case.” — Nicol Natale, shopping writer

Tracie Martyn Absolute Purity Toner

“Call me crazy, but I've always been somewhat skeptical of toner — until I started using this one from Tracie Martyn. Not only does my skin immediately look brighter after use, but I truly can't get enough of the lavender-infused scent. It feels like a mini facial in a bottle.” — Averi Baudler, senior shopping writer